Photography Marketing: How to Renew & Refresh Your Website

Read this article and discover everything you need to know about photography marketing including how to renew and refresh your website!

One of the most important things we can do for our marketing is to have an up-to-date and attractive portfolio website.

In this article, we are going to teach you everything you need to know about photography marketing, including how to renew and refresh your website.

The Importance of Uploading New Photographs

It is very important to keep the photographs in your portfolio fresh and up-to-date. If you think about it, the grocery store near your house or building keeps its produce fresh all the time, which means if you want customers and quality, you should do that as well. New photos keep prospective customers interested and current or past customers engaged with your business and what you are working on.

Refreshing your website portfolio shows that you are interested in marketing and that you are active in photography. Also, this shows that you deeply care about your work and your clients.

Keep Your Information Fresh

Even though this is not as important as uploading new photos all the time, make sure your web pages such as “About Me” page and any other page is relevant and up-to-date. For example, you can add your biography or add a list of clients or information about your photography style. By doing so, your potential clients will get to know you and your business better and they might be impressed by your style.

Ensure Your Design is Modern & Engaging

It is important to ensure your website is visually modern and engaging and that it is easy-to-use. The navigation should be simple, both on mobile devices and on desktop computers. We also recommend you to add your best photos in the center.

You can spend some time and think about how you can organize your website. You can choose new photos, a new theme or re-write a certain web page. We know that it is a lot of work, but we can promise you that it is all going to worth it. It will bring you new clients, more work, and increased revenues.

It is important to have a plan. If you haven’t worked on your website in a while, make sure to find some time and do the organization. Doing so, shows you care about your photography business!



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