Looking for a way to increase your market share? Look no further and read this article! Elevating your photography is the solution you need at this moment!
Let’s face it – we live in a world where everything is being computerized, including photography. There is a new innovation in town for product photography and it is an all-on-one machine.
This machine is specially created to make product photography, as well as, cataloging more effective. All you need to do is to prepare and style the product you need to shoot, place it on the machine’s surface and the machine will do the rest. There is no need to hire professional photographers to take pictures of your product, there is no need to capture the perfect lighting. The machine will take care of everything.
This innovation is all about adeptness and effectiveness. It is created to reduce the time it takes to shoot product images. This adeptness and effectiveness is valuable if you are willing to endanger what makes your business and brand unique.
Additional Reading: Stock photography
Elevating your photography may not be worth it in the long run. The reason for this is differentiation. The product photography doesn’t require adeptness and effectiveness, but differentiation.
There are too many products that look and behave exactly the same in the digital marketplace. Almost every lamp, short, faucet, rug, floor tile, faucet, bed, chair, desk, potion, and the electronic device looks pretty similar. The customer usually can’t make a difference between your product and your competitor’s product. They can’t spot the difference between one product and a copy of that product.
The photography within traditional channels, for instance, the print advertising is repetitive. You can check any commercial publication and you will see the exact same time – products within the same category that look exactly the same. For the customers, this sameness makes it hard to spot which lighting fixture, wall covering, office chair, countertop or flooring choice is most suitable.
The photography is the first contact your customers will have with your product. It builds their experience and their perception about of business. It determines the look and feel of your brand, the quality of the product, and what makes that product unique. If you underrate its value, you will waste a huge business opportunity.
It is time to change the way you do photography if you want to increase your market share! Start today!
— Boomerang CRM (@boomerangcrm) 30 de mayo de 2016